Website Copywriting

Whether you already have your website copy done and just want a little professional polishing or you need a complete site written from scratch, a website copywriter will help make your site the best it can be.  It is important to enlist a copywriter who is proficient in SEO (Search Engine Optimization) and able to help you take your site to the top, reaching both new and existing customers.

Creating great website content takes time to write and research, as well as knowing how to extend reach and speak to your unique audience.  Your copywriter can work closely with your web developer to help design the right format for your website and make sure everything fits beautifully.

SEO Content Writing Services:

• Keyword search & implementation
• Subject research
• Work with developer for formatting
• Editing & proofreading
• Rewrites of existing content
• Collaboration on design

What is SEO?
SEO refers to search engine optimization, or creating websites in a way that allows them to be discovered by the search engines (Google, Bing, Yahoo, etc.).  The better optimized a website, the more it will come up on search engine results pages, and the more people will be able to find you.  Web pages can be subtly designed and written for SEO in ways that won’t compromise your creativity or vision while still getting across what you want to say, with the added benefit that others will actually see it.

Keywords
Keywords are a very important part of SEO.  By creating keyword reports, you can see what terms (words and phrases) people will search to find your business.  It can be overwhelming at first – each report often consists of hundreds of terms, and each website will require several reports - but they are an incredibly powerful tool.  Once the right keywords are determined, the trick is to weave them into the written content without being noticeable.  Too obvious, and you will lose both readers and search engine ranking.